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Chapter 1. Frequently Asked Questions > What are some of the most successful on...

What are some of the most successful online stores?

The most successful online stores have been pioneers that launched interesting new ways to shop online but didn't forget that online stores, like traditional stores, have to be focused, have to provide outstanding customer service, and must create an interesting shopping experience.

However, successful is a relative term. Some operations that are considered successful haven't actually turned a profit yet. These stores, such as Amazon.com, are considered successful because they are projected to earn a profit once a critical mass of accustomed online shoppers is available.


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