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Chapter 1. Frequently Asked Questions > Should I consider combining my traditio...

Should I consider combining my traditional store with an online store?

Yes. Well, maybe. Let it be said that not everyone has to be on the Web. A store that's doing well might not do any better if taken to the Web. And a struggling store won't necessarily be saved by the Web. Some times building a site can even be a mess, sucking out the money and time you have and creating headaches you don't want.

However, existing traditional stores have a number of compelling reasons to get online and compete for sales. The most obvious reasons to get online are to expand sales and avoid losing sales to competitors who are online. However, why take the "scared stiff" approach? Existing stores should be compelled to go online by the inherent advantages they have over cyber-only competitors.


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