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Chapter 1. Frequently Asked Questions > Can I make my store virtual?

Can I make my store virtual?

Your marketing and sales are virtual. Fulfillment companies make it possible to run a completely virtual store in which you never see a product or pack a box. Expect to see an increase in these large warehouses, which store your inventory for you. Web merchants pay a storage fee and when orders come in, the merchants simply tell the warehouse what to send and where to send it. Passing along the risk of holding inventory is the difference between being very virtual and being totally virtual.


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