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Chapter 1. Frequently Asked Questions > What kind of person does it take to run...

What kind of person does it take to run an online store?

An aggressive one! Running an online store takes the same kind of personal traits that are necessary to run any business. You have to be committed, a bit of a risk taker, willing to work long and late hours, and driven to succeed. Being a little crazy doesn't hurt either. Online stores are a new frontier.

You also have to be organized and able to deal with setbacks without flipping out. You have be committed to providing better customer service than your competitors. And if you ever want to grow past a one- or two-person operation, you need to have vision and a clearly defined plan.


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