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Chapter 10. Finding Customers Online > An Easy, Personal Way to Reach Customers

An Easy, Personal Way to Reach Customers

It's extremely easy to find potential customers online. Not only are participants in newsgroups and online forums readily reachable, they are generally passzionate about the subject. If someone consistently participates in a newsgroup dedicated to mountain biking, you can be sure she'll be interested in hearing a bit about xtremebike.com's selection of suspension forks. The more you participate, the more people will get to know you and your store.

Using the newsgroups and online forums is a personal way to reach customers unavailable anywhere else. To ignore the newsgroups and forums is to ignore your customers. If you find the relevant newsgroups, follow this chapter's posting tips, and remain dedicated to becoming a contributor to the online community, customers will almost certainly follow. That said, it's on to Chapter 11, where we'll show you how to promote your store on the Internet and through more traditional means.


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