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Chapter 10. Finding Customers Online > Other Ways to Spread the Good Word

Other Ways to Spread the Good Word

Posting in newsgroups or online forums is a great way for you to get the word out about your store. This self-generated content can promote the image of your store and yourself. If done correctly, potential customers will soon realize that you have the products they want. Just as importantly, you can promote yourself as knowledgeable and easy to deal with. Once you have built up a base of loyal customers, they will do much of the work for you with strong word-of-mouth. Their positive posts can be used to endorse your business and, in some cases, customers might even go out of their way to help you succeed.

Monitor and Cull Posts to Promote Your Store

Reading the newsgroups should be a daily routine. Once you've decided which newsgroups will be your permanent hunting grounds, run through a quick scan every day and keep your eyes out for any topics that you think would benefit your retail business. Most newsgroup readers will allow you to mark a particular thread so you can follow its progress as people reply to the topic. Decide when it's best to join in and offer information that will benefit both the group and your store.


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