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Chapter 10. Finding Customers Online > Making Use of the Usenet

Making Use of the Usenet

Usenet newsgroups are the heart and soul of many major online discussions and communities. In recent years, public newsgroups have been abused by people spamming (posting unrelated commercial offerings). This has angered some users and has pushed many away from these public forums toward more closely moderated private discussions. Despite this, you will find some excellent forums on the Usenet. Remember that Usenet veterans are hardcore participants who react strongly and negatively to blatant advertising or commerce-related posts. You must be committed to being a member and let members seek out your store.

Newsgroups are basically bulletin boards dedicated to a particular subject and used by people interested in that subject. You can find newsgroups dedicated to almost any musical act, actor, actress, sport, hobby, or other interest on the planet. People post messages discussing, for example, the upcoming Korn tour, the latest Brad Pitt movie, or the chances of the Denver Broncos winning another Super Bowl without John Elway. You can also find newsgroups frequented by people who might be interested in shopping at your store. For example, if you sell skateboards, you could find potential customers at alt.skate-board. If you have a music store specializing in rock music, there are dozens of spots like alt.fan.pearl-jam, alt.fan.korn, or alt.fan.nin.


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