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Chapter 20. Fighting Off the Competition > Keeping in Touch with the Web Commun...

Keeping in Touch with the Web Community

Getting involved with the Internet community immediately elevates you above the pack of money-hungry retailers out to separate people from their money. Given a choice, people would rather give their business to merchants who share their interest in and passion for a subject. If you were shopping for rock-climbing gear, would you rather deal with an out-of-shape salesman who says, "I heard these boots are pretty good" or one who responds with a story about how a certain piece of equipment worked particularly well for her while climbing in cold, wet weather?

There's no better way to make your presence known than by joining Usenet newsgroups and participating in various IRC chat sessions. Participating on a non-commercial level shows you truly care about your work. Offering your expertise to others—whether by answering questions, giving advice, or providing useful information—can give you an edge on the competition. With your signature attached, you have made people aware of your business without intrusive advertising.


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