• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 20. Fighting Off the Competition > Finding a Competitive Niche

Finding a Competitive Niche

You can't be everything to everyone. Figure out what you do best and refine that area of expertise. Don't be afraid to break away from the standard online business formula and make your site different. Be honest rather than try to fool the customer. You might not be known for rock- bottom prices, but you can do well by offering the best customer service. Although everyone likes to save a few dollars, many people don't mind spending a bit more in return for excellent customer service.

As your store becomes established, you'll find your own corner of the Web. Some qualities your store could become known for include:


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint