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Chapter 20. Fighting Off the Competition > Tracking the Competition

Tracking the Competition

Chances are when you set up your Web store, you'll think you have a truly unique concept. Then you'll start searching the Web and realize you're not alone. Well, at least you've found your competition. Not only should you visit these sites, you should bookmark the ones you find particularly interesting and visit them often. Assuming the owners of these stores have a clue, they'll be visiting you as well.

Tip

Once you have found a search method that leads you to stores that are similar to yours, don't do it just once. Web commerce is growing at an alarming rate. You can be certain that the number of stores in your market will continue to grow. Check back every month or so for new competitors.



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