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Coordination Is Key

It is impossible to open up an ESD store immediately on the Internet unless you offer products that you make yourself. Due to the technology involved and the potential for piracy, many vendors and publishers of software are working slowly toward ESD. Not only must you construct a good ESD commerce site but you also need to work directly with the software publishers to make sure they approve you for ESD transactions. This might involve an audit of your site and company and a check to see that your site is properly configured for ESD transactions.

What this means is that if you want to implement ESD, you have to coordinate your efforts with the vendors and manufacturers. If not, you will never have the necessary stock. The software industry has rallied around several major vendors, all of which make digital wrapper products, and some, like Portland Software, that make server systems which also help. In terms of the music industry, Liquid Audio is absolutely in the lead, but others may soon join it. Most of the major record companies are taking it slow. RealAudio-based commerce is currently slow with most of it revolving around Audible, Inc. However that will only take off if its player does.


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