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Essential Gravy

If the price lists, order forms, and overall functionality are the meat and potatoes of your online store, the content is the gravy. Your site will consist of pretty dry meat without at least a dollop of gravy. The key is finding the right amount so that your site is plenty tasty without giving your customer indigestion. If you have the time, pour on the content. Just don't forget about the meat and potatoes.

If you're not too hungry, move onto Part III: Promoting Your Store. This includes information on finding your customers, promoting your store on the Internet, a guide to advertising, and how to do international sales.


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