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Chapter 9. Creating Retail Content Witho... > Tips for Generating Good Content

Tips for Generating Good Content

Anyone can generate content. Good content separates the wheat from the chaff, the contenders from the pretenders, and in some cases the businesses from the out-of-businesses. What is good content? To some extent it can be defined like good art—"I don't know, but I know it when I see it." Or is that obscenity? Anyway, there are a few guidelines that will keep your content strong. But remember, it will be your creativity that takes your content from the simply good to the truly great.

Be Accurate

No matter how creative you are—if you're wrong, you're wrong. Having incorrect information on your site is no way to build a community of loyal customers. While many customers will shop at your store simply for the prices or the convenience, many will choose you over your competitors because of your knowledge and passion about your industry. If you continually post incorrect information, your credibility will suffer and so will your business.


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