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Multimedia Content

Digital video, audio, and full-fledged programs are the kings of the content hill. However, although many sites want to offer more than just text or graphics, users can't always access it due to slow connections or poor implementation by the site itself.

As the Web matures, multimedia content will become more important, so you should stay on top of the technology. Store owners need to approach multimedia very carefully. While the content potential of multimedia is quite dazzling, it is easy to get tripped up and spend a lot of time and money on content that doesn't help boost sales. To get the most out of multimedia content, make sure it is integral to your store's wares (for example, using RealAudio clips of music you're selling).


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