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Interactive Content

Providing information for your customers is the basic level of content. It keeps your store from being nothing more than a big price list and gives people a reason to visit your site other than simply to buy something. Interactive content goes a step further, giving your customers something to do on your site.

Contests

Contests are a nice sporadic feature for your store. Not only are contests a great way to attract people to your site, you can have them as frequently or infrequently as you like. Some larger stores like CDnow and Amazon.com have regular contests for the simple reason that they can. Giving away merchandise or gift certificates each week is no big deal. For you it might be. That doesn't mean you should avoid contests altogether. You'll probably find giving away a small amount of merchandise or gift certificates to be worth it. If you find you can afford a regular contest, you can schedule them around holidays, monthly, or even weekly.


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