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Chapter 23. Creating Online Auction Stores > Promoting Your Auction Store

Promoting Your Auction Store

Although you should also do the standard Web store promotion as covered in this book, there are also some special services and sites that auction operators should utilize. Most of these services are either listings of auction sites or are specialized search engines that search auction sites and combine them with other listings from other sites. This allows people to compare auctions on similar goods and find items without jumping around to various auction sites.

If you run an auction store or have an auction component to your site, remember that there is a unique group of people who like the thrill and challenge of purchasing goods through auctions. Many of these people congregate in unique places on the Web and have their own favorite magazines and other news outlets to target. After you've gotten through the basics of listing with major search engines, trading links, and looking for other promotional opportunities, you should turn your attention toward the specific auction-oriented opportunities that exist.


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