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Chapter 4. Chapter Understanding the Onl... > Further Reading and Resources

Further Reading and Resources

Several studies, research companies, and papers will help you learn more about what has been written about here, and with new numbers and analysis in the future as the Web shopping market matures.

Academic Papers and Studies

The following studies and papers are worth looking at:

  • Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces by Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer and Stacy Wood. Journal of Marketing, July 1997

    This paper takes apart the online shopping process, and dissects exactly how it benefits consumers and how consumers specifically gain benefits from online shopping that are critical to its success. Excellent reading.

  • The Tenth GVU WWW Survey by The GVU WWW Survey Team www.gvu.gatech.edu/user_surveys/

    The tenth version of this respected, self-selecting Web survey is now out. The survey is constantly being reissued, and its supporting writings and datasets, and all the past surveys are available on the Web.

Research Companies

Several major research companies are actively producing studies, and numbers, of interest to online store owners. They're all worth checking in on. Many times abstracts, press releases, and excerpts from their reports can be found on their Web sites.

  • Jupiter Communications (www.jup.com). Jupiter produces a number of key studies, and also produces a newsletter and conference about online shopping.

  • IDC (www.idc.com). The research division of publishing giant IDG (including InfoWorld, PC World, and Computer World magazines) conducts research to determine the size and characteristics of the e-commerce markets, as well as the total worldwide installed base of computers and other technology systems.

  • Forrester Research (www.forrester.com). Forrester has done a number of reports on e-commerce and has several reports on growth overall, as well as rankings of e-commerce capability by country.

Useful Internet Statistic Sites

Several major research companies are actively producing studies of interest to online store owners. They're all worth checking in on. Abstracts, press releases, and excerpts from all of their reports can be found on their Web sites.

  • Nua's Internet Surveys (www.nua.ie/surveys/). This large, searchable database of information from nearly every major Internet-related research study also tracks the latest worldwide Internet population growth by country.

  • Statmarket.com (www.statmarket.com). Provides interesting statistics compiled from more than 100,000 small to medium–sized Web sites with a focus on the nature of their connection and computer characteristics (such as screen size, color depth, browser type, etc.) as well as country location and more.

  • CyberAtlas (www.cyberatlas.com). Similar to Nua, this site provides a roundup of interesting research released about the nature of the Internet and related activities.

  • Global Internet Statistics (by Language) (www.euromktg.com/globstats/). Provides a recent accounting of the primary languages used by the worldwide Internet population. Useful for understanding localization possibilities.

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