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Part II: Building Your Store > Launching Your Online Store

Chapter 6. Launching Your Online Store

Before you sell your first video game, pair of boots, or Lear jet online, you'll have to do plenty of work that will have nothing to do with the Web, your online presence, or selling. As many business advisors will tell you, the early decisions you make concerning your business setup can be the most essential.

You have to choose a name (no kidding!), preferably find a lawyer, decide on the type of business (S-Corp., limited liability, sole proprietorship, partnership, etc.), get a tax identification number, find an office if you choose not to work out of your home, get insurance, etc. Tack a few more et ceteras on there if you'd like—you'll probably need them.


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