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Chapter 19. Building Loyal Customers Thr... > Customer Service Is an Investment

Customer Service Is an Investment

Customer service is about being in contact with your customers as much as possible. This work is very time intensive. But if you lose one customer through poor customer service, you may lose many more as word spreads on the Internet.

Education is the best form of Internet customer service. The smarter you make your customers about how your business operates, the better. By convincing your customers to do things such as ordering online rather than over the phone, the less expensive your customer service efforts will be.


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