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Chapter 19. Building Loyal Customers Thr... > Email Accounts and Customer Profiles

Email Accounts and Customer Profiles

The key to providing good customer service is learning all the ins and outs of email. As discussed later in this chapter, utilizing advanced aspects of email products such as Outlook Express and Eudora is a good way to deal with email issues.

Another crucial element of customer service is learning more about your customers. Well-established stores do this by using personalization and profiling tools such as Net Perceptions, Microsoft Site Server Personal ization, LikeMinds by Andromedia, or BroadVision's One-To-One products. However, these are expensive and intensive tools to use. If you are able to use them, you should. However, there are less expensive and less complicated ways to build loyal customer profiles and offer the personal attention that customers seek on the Web.


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