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Chapter 12. Advertising > Where Should I Advertise on the Internet?

Where Should I Advertise on the Internet?

Conventional wisdom says you should focus your advertising on search engines and on the top 20 Web sites. However, as the Web grows and audiences become more widespread, advertisers will move beyond the major areas and explore alternative sites. In many cases, niche sites will return the highest number of interested customers per impression.

Classified Advertising Sites

The Web is rapidly becoming a leading source of classified advertising from newspapers around the country. While classifieds are usually used to advertise used equipment and other items on the Web, it is also a good place to advertise in general. Not only can you advertise your store via a classified ad, you might consider buying banners that appear in various classified sections.


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