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Chapter 12. Advertising > Where Should I Advertise?

Where Should I Advertise?

Once you have a handful of solid advertising concepts, it is just as important to advertise in the right place. Just because your store is on the Internet, the Internet is not necessarily the best place or only place you'll want to advertise. While the Net is probably the first place you'll advertise, partly because of the lower cost, most successful Internet stores also place ads in trade magazines and in newspapers, as well as on television and radio. Two years ago television advertisements for Web stores were rare. Now most of the major online commerce sites, such as Amazon.com, Fogdog Sports, and eBay advertise on television and the radio, with more coming every day.

Online

Online stores will naturally find customers through online advertising. Customers can click on a banner ad and instantly be transported to a store or a page with an item ready to be bought. The majority of online company advertising takes place online. Wecover exactly where to advertise online later in this chapter.


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