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Summary

You don't have to be a huge company to make use of advanced store-building tactics and products. Even a site with as little as $1 million in annual sales can start to take advantage of services such as PostMaster Direct or can operate its own commerce server such as SiteServer or Intershop and integrate elements such as TanData Progistics Merchant into their systems. At the same time, new products and services are dropping in price as vendors try to broaden their advanced services to a wider group of merchants. Although you might not have hundreds of thousands of dollars or more to invest in every top-tier option, you should familiarize yourself with the top products today. When you can afford them, or when they drop in price, you will be already armed with the knowledge of where to get those tools and services and what sorts of ideas and technologies separate the mom and pop stores from the BigWebRetailer.coms of the world.


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