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Chapter 10. Waves of the Future—Issues That Will Shape the Formulation of St...

Chapter 10. Waves of the Future—Issues That Will Shape the Formulation of Strategy

In this book we have examined the experiences of corporate Internet pioneers, drawing from their experiences to create the models detailed in the previous chapters. The 40+ organizations contributing to this study ranged from giants like Ford and Sony to organizations yet to go public. They provided a rich series of issues around which we created the models.

To create a model, it is necessary to learn from the past but to enable future issues to be debated within their context in a way that they do not become dated and redundant. Thus these models were constructed to enable future executives to formulate strategy through the methodology and philosophy of thought. However, executives and managers developing their corporate strategies from these models must tune them to meet the needs of their own corporate environments as well as to the technological environment of the hour.

In this chapter we will examine the waves of change that will impact future organizational e-commerce planning initiatives. By considering these changes when constructing and developing business plans, organizations can stay nimble and agile, modifying their directions, possibly influencing the waves of change rather than being overwhelmed by them.


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