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Chapter 9. Internet Strategy Effectivene... > Internet Strategy Effectiveness—The ...

Internet Strategy Effectiveness—The Creation of a Metrics Program

The key to a successful e-commerce organization is having a strong understanding of the ramifications of the business plan you are about to execute or currently execute. This is as true for new, born-on-the-Net organizations and move-to-the-Net organizations as it is for those that have been on the Net for a while. In this section we will discuss an approach, illustrated in Figure 9.2, to assist in the creation of a metrics program for monitoring the effectiveness of an organization's e-commerce venture.

Figure 9.2. Creation of an E-commerce Metrics Program



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