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Chapter 1. Formulating an Internet Strat... > Interorganizational Systems: B2C, Co...

Interorganizational Systems: B2C, Consortia, B2B, B2G, G2B

The five different e-business models that developed above are all opportunities that can be pursued by an organization wishing to undertake commerce on the Internet. An organization born on the Internet can be positioned in any of these sectors and a business plan developed accordingly. Similarly there is no reason why an organization cannot transition or reposition itself to the Internet in any of these spaces and continue to flourish, as was demonstrated by Grainger, originally founded in 1927 as a catalog company.

The key is to determine the core competencies of your organization, determine the limitations in the new marketspace, and assess the mechanisms available to move forward. This may mean that the business will change radically, moving from a retail space to a governmental space or joining up with companies that were once competitors to create a consortium. Throughout the book we will discuss these issues and look at how a company can determine its technology, brand, service, and market strengths and then lay out strategic options in each of these areas.


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