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The Way Forward

The growth of the Internet as a communications vehicle since 1995 has been nothing less than spectacular. The Internet has evolved into potentially the most powerful business channel ever, a sentiment echoed by Michael Dell who forcefully captures the mood of competition on the Internet: "The Internet is like a weapon sitting on a table, ready to be picked up by either you or your competitors." [2]

[2] Michael Dell's Keynote Address at the DirectConnect Conference, Austin, TX, August 25, 1999.

The rise of the Internet has been spectacular, even in comparison to previous leaps in technology and information provision. Analysts at Morgan Stanley Dean Witter project that the percentage of PC owners worldwide who are connected to the Internet will rise from a figure of 1% in 1993 to approximately 58% by the end of 2000.[3] The implications of this direct access channel to households and eyes all around the globe is enormous. After all, it had taken radio 38 years and television 13 years to reach the coverage that the Net will have reached in only 5 years.

[3] U.S. Investment Research: Technology: Internet/New Media, Internet Quarterly, "The Business of the Web…Morgan Stanley Dean Witter," September 23, 1997.


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