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Chapter 8. Formulating an Internet Rollo... > Summary: Development Issues

Summary: Development Issues

The strategy for development of an organization's Website is dependent upon several key factors:

  • The maturity of the organization

  • The access to skills among its internal technology group

  • The necessity to create and develop proprietary technologies

  • The flexibility of the content owners to drive, control, and harness change

  • The time pressure to be online and compete in the organization's virtual marketspace or to lead its market in terms of service and brand


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