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Chapter 8. Formulating an Internet Rollo... > Development Options—Where to Develop...

Development Options—Where to Develop an E-commerce System (Internal, External, or Partnering)

The case study organizations researched for this book developed their Internet and e-commerce systems in a variety of ways. Key among the drivers that influenced their decisions were issues such as:

  • Maturity of the organization

  • Access to internal skills among the technology group

  • Necessity to create and develop proprietary technologies

  • Flexibility of the content owners to drive, control, and harness change

  • Requirement to be online and compete in the virtual marketspace

  • Requirement to lead the market in terms of service and brand


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