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Chapter 8. Formulating an Internet Rollout Strategy

Chapter 8. Formulating an Internet Rollout Strategy

After extensive research into the e-commerce strategies employed at over 40 organizations, it became clear that, in e-commerce, as in all aspects of IT and strategy, strategic positioning meant little if it could not be implemented. As such the development and hosting of an organization's Internet presence forms a critical component in the level of success experienced.

The rollout of an e-commerce implementation is composed of two dimensions:


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