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Chapter 4. E-strategy Leadership Through... > The Role of the Executive Technology...

The Role of the Executive Technology Champion

In examining the factors that lead to successful technology leadership positions, it became clear once again that the key facilitator in many leading organizations is the executive champion. Those executive champions, whose organizations were at the forefront of their industry in terms of the online experience, exhibited high comfort levels with technology and understood its role and its relationship to the other functional areas of the organization. From that perspective they became arbiters of their systems' successful deployment and integration into corporate strategy.

Note

The most successful executive champions exhibit the highest technology comfort levels.



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