• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 7. E-branding—The Emergence of N... > Brand Creation: First to Market Wins...

Brand Creation: First to Market Wins and Wins Big

For new start-ups and for corporations moving to the Internet as a business channel, the formulation of an online brand is vital. In creating a brand, the organization has to be completely cognizant of its entire strategy, going forward as far as possible into the future in order to prevent dramatic repositioning of the brand image later on.

Successful brand creation strategies are obvious—Amazon.com, eBay.com, Priceline.com, and so on. These companies not only created a new brand, but successfully executed their business model. But what separates the winners from the losers in this online marketspace?


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint