• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6. Advanced Page Layout > A Template With Negative Margins

A Template With Negative Margins

I want to finish with one more template, which I call the “Wyke-Switch.” For some time, I have been thinking about a simple way to create a three-column layout where the second column with content appears first in the markup. There is good reason for wanting to do this, since search engines rank content at the beginning of the markup as more relevant than content further down. Leading your markup with a long list of links and other non-content material that appears in the left sidebar can work against your search engine visibility.

Also, there is an accessibility issue. If someone is reading your page with a screen reader, or using the keyboard to step through the markup, it's much more considerate to present the content first; otherwise the user has to make his or her way through the left column before getting to the page's content. While adding Skip Links options can help alleviate this problem (see Jim Hatcher's excellent article at www.jimthatcher.com/skipnav.htm for more on this), why not simply have the content appear first in the markup?


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint