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View Source > Default Design—Tranquille

Default Design—Tranquille

Though the first five designs would prove important for the project’s initial success, only the default design would retain a high visibility over the long term. The subtle and minimal Tranquille was always designed to be the default, though design #002, Salmon Cream Cheese, was considered for a while due to its more immediate impact; thankfully, the decision was made in favor of Tranquille.

All images and text within the default design, aside from the body type, were digitally hand-painted in Adobe Photoshop. The intended rendering of the title text was a series of hand-painted calligraphic brushstrokes, but after spending an hour with a brush and india ink, Shea decided that the Calligraphic 421 font from Bitstream was a much more desirable option (FIGURE 12).


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