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Golden Mean > Selecting Type

Selecting Type

Having already spent time thinking through the content and ideology behind the actual page, and sketching out potential layouts for it, Bowman was ready to dig into the typography.

While type choices might seem to have secondary importance to such elements as imagery and color use, experienced designers are well aware that successful design is the culmination of many factors. One of those factors is the impact of type. Even though it is often subliminal or subtle to most people, type choice influences a design in profound ways. Type can inspire a wide range of moods, including:


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