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Ballade > Leading the Eye

Leading the Eye

Good design leads the eye through the content’s important points in a logical sequence, in such a way that the viewer is unaware that his or her eye is being drawn to specific points within the page. This is one way designers communicate their message without being overbearing.

To lead the eye, there must be some means of visual flow, with the images and content working together to bring the eye from one important place to the next. In Ballade, we see a clear but graceful visual guidance.


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