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Part VIII:  Professional Project 7  >  Project Case Study—Creating the S...

Chapter 28. Project Case Study—Creating the Sales Data Analyst Application

SellingOnTheWeb is a fictitious e-commerce company in Santa Clara, California. It also has an online store on its Web site, http://www.sellingontheweb.com. This online store sells garments, personal care products, CDs, books, and toys. It’s a relatively new company that deals only with customers residing in the US and Canada. Over a period of time, the customer base has increased, and the Marketing department needs better tools for data analysis and managing targeted e-mail. ColdFusion MX provides enhanced charting and email integration features that will enable SellingOnTheWeb to find a solution for these problems.


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