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Personalization

Personalization of web sites is a powerful tool to help generate repeat visits by customizing the site layout to the preferences of individual visitors. This enables you to present to each individual user a version of the site that he or she can tailor to his or her own personal preferences.

The theory behind this process is that by allowing users to create their own “customized spaces” on your site, you make them feel more comfortable. Thus, they might decide to use your site more frequently because it feels more “familiar” to them.


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