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Chapter Seven. Production And Branding > Directing Voice Talents

Directing Voice Talents

Directing voice talents requires a great deal of concentration and attention to detail. Just as on stage or in movies, even the most seasoned, professional talents need direction to deliver the best performance. It's up to the designer to articulate how the application should feel—and consequently, how the voice talent should sound.

Should the talent affect a produced, professional sound? Or should he or she speak more casually—for example, not hitting any ending consonants (like the last “t” in “that”) so they sound more conversational? Even within these general directions there are subcategories, including


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