• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter Five. Developing the Design > Congruence of Style

Congruence of Style

From the brainstorming and ideation a single concept will begin to form. The designer narrows the field of ideas, and eliminates bells and whistles if they don't all work as a cohesive unit. A solid concept ensures that the design ideas work well for the audience. This continuity will make sure that the application feels like a single, integrated concept, rather than several disparate ideas stuck together.

Building trust and loyalty requires congruence in both interaction style and language. If we were designing a large system where we thought one technique for navigating through a large list was appropriate in one context while a different technique was more appropriate in another, callers could become confused because they would expect that list navigation should have a standard behavior throughout the entire application.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint