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Chapter 2. User Experience: Born to Shop > User Experience Narrative: Listening...

User Experience Narrative: Listening to Amazon.com

Let’s begin our examination with something simple—let’s visit a well-known e-commerce site and try to buy something. Experience the first in a series of visits that I (John) made to Amazon.com’s Web site as we developed the material for this book. Figure 2-1 shows Amazon’s “recommendations,” which are based on powerful software that correlates previous purchases with those of other shoppers who’ve bought the same or similar items.

Figure 2-1. Screen shot of the home page of the Amazon.com Web site. Accessed July 9, 2001, at http://www.amazon.com/exec/obidos/subst/home/home.html/102-7268157-7665745. Used with permission.



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