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Chapter 10. Publishing the Web Site > Requesting link exchanges

Requesting link exchanges

Like sausages, search engines love links. In fact, your client's site will rank higher in the search engines if more sites link to it. The best way to get sites to link to your client's is to submit a request to the Webmaster of a popular site. Tell the Webmaster that your client's site has content that would be of interest to visitors of his site. Ask the Webmaster to please add your client's URL and a description of the Web site (which you or your client have previously prepared) to the site's link pages. The Webmaster might ask you to supply a link in return.

Another method of marketing is known as link exchanges. You can find link exchange services by typing link exchange in your favorite search engine. You'll find hundreds of results from which to choose. Typically, a link exchange lets subscribers peruse through their directory and choose the sites they'd like to link to, and vice‐versa. The request is submitted to the site Webmaster, who chooses whether to accept the request and ask for a cross‐link. Some link exchange services are free. However, as there is no free lunch, a free link exchange service generally comes with strings attached. Before signing up for a free link exchange service, read the fine print and make sure you can live with the service's agreement. You should also make sure that the links propagated by the link exchange are from relevant sites — in other words, sites that relate to your client's business.


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