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Chapter 10. Publishing the Web Site > Submitting the site to search engines

Submitting the site to search engines

Search engines are technological miracles. Think about it: All you have to do is type in some words regarding what you're looking for, and a few seconds later, you've got hundreds of Web pages to peruse. But search engines are not mind readers. They don't know when you've uploaded your client's squeaky‐clean Web site that loads at the speed of sound and is turbocharged with enough interactive bells and whistles to keep visitors entertained for hours. In order to be on a search engine's radar screen, you've got to submit the site.

Submitting the site is like throwing a needle into a haystack. The needle's going to be hard to find unless you do something to make the needle stand out. In order to make your client's site rank high in search engine results pages, you have to optimize the pages for the keywords and key phrases that your client's intended audience is likely to type into the search engine text box to find your client's product or service. You can either optimize the site for yourself or hire a company to optimize the site. Site optimization is a black art that warrants a book of its own.


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