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Chapter 4. Creating Relevant Site Content > Delivering what they want

Delivering what they want

With multiple personas defined, your client can begin creating content for the site. Of course, the content your client provides will be text. The authors will create text that is appropriate for the age, gender, and education level of the personas. You'll create a navigation menu and design that is concurrent with the likes and computer skills of the personas defined by your client. If you're using multimedia elements, such as background music, the personas defined by your client will guide you to the proper choice.

The content created for the Web site is also governed by the area in which the personas live. If the personas reside locally, you'll want to include information about your client's local events. If the personas live in all areas of the country or world, you can include information about worldwide events pertaining to the client's business or service.


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