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Chapter 4. Creating Relevant Site Content > Defining your client's customers

Defining your client's customers

When creating personas, you have to rely on your client to provide the information. After all, you are a Web designer, not a marketing guru. If your client is not familiar with creating personas, here are a few guidelines:

  • Create a one‐ or two‐page description of each persona. Include information such as gender, age, ethnicity, education, profession, income, and so on.

  • Include information about the habits and daily routine of each persona.

  • What are the hobbies and pastimes of each persona?

  • What are the habits of each persona?

  • What computer skills does the persona have?

Your client will probably end up with between three and six personas. If the number gets larger than that, you'll have a hard time tailoring content for that diverse a group. The whole idea behind personas is focusing on the type of individuals who will use your client's product or service, not the general public.


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