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Part II: Site Design > Ensuring Visual Appeal

Chapter 4. Ensuring Visual Appeal

In This Chapter

  • Understanding colors on Web sites

  • Getting to know JPEGs and GIFs

  • Choosing font families

  • Buying stock images

  • Refreshing an existing site

As you start to work on the visual aspects of your site — also known as the look and feel — you have to make a few decisions. You have to choose colors and imagery that support your message and convey a sense of what your organization is about. In some cases, you might have to buy images to use. You might also have to work with existing printed materials. You have many details to tend to, but don't let that overwhelm you. Within a short period of time and with the help of this chapter, getting the artwork under control will become second nature to you.


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