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Chapter 4. Creating Relevant Site Content > Highlighting the product

Highlighting the product

When the goal of a Web site is to sell products, or present information about a product, your design should make that readily apparent to the viewer. When you're working with products, you need to get high‐quality images from your client. Armed with good pictures, you can then employ other methods to highlight the product.

If you're dealing with a complex product line, it's best to devote a single page to each product. Including too many products on a single page dilutes the effectiveness of the message. Figure 4-3 shows a product page. The product image is the highlight of the page, followed by two paragraphs of concise text that tells visitors key information about the product.

Figure 4-3: Highlighting a single product on a Web page.



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