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Chapter 10. Publishing the Web Site > What Next? The Launch Is Not the End of t...

What Next? The Launch Is Not the End of the Project

If you think you bask in the glory of a job well done and break out the bubbly after the site goes public, think again. Just because you built it, doesn't mean they will come. Given the number of Web sites on the Net — everyone and his little brother has one, it seems — your client's site will bask in anonymity unless the site is made visible to the search engines and some marketing is implemented. In the following sections, we discuss briefly what needs to be done to make a site succeed. You can find detailed information on making your client's site succeed in Book VIII, Chapter 1.


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