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Chapter 1. Planning a Web Project > Brainstorming and evaluating your ideas

Brainstorming and evaluating your ideas

As with any type of a project, the first thing you can do after you have some basic information about the needs of your internal stakeholders and external audience is have a brainstorming session. Do this alone or with the core team so that you can get the ideas flowing with minimal complications. You can (and in many cases, should) have additional brainstorming sessions with the team later. The important thing at this point is to write down everything that pops to mind.

After you have had your brainstorming session, it's time to consider the ideas from that session in a more practical way. Compare what you have with your defined goals and reasons and start discarding things that just don't fit. Again, this part of the Web project is similar to many other types of projects. Web project managers can easily fall into the trap of thinking that because it's a Web project, all the work will be done on a computer, and old‐school techniques don't apply — resist the urge to fall into that trap. Getting away from the computer and technology can help you focus on the purpose of your project and the content you plan to deliver without the distraction of the computer and technology.


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