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Chapter 1. Planning a Web Project > Defining why you're doing the project

Defining why you're doing the project

This might sound obvious, but you should define why you're going to build or redesign a site in the first place. Companies commonly start a Web project because their colleagues or competitors have Web sites. While “keeping up with the other guy” is a reason, it can't be the only reason. Without a strong message or clear direction, your site can end up being a bland imitation of other sites, and that is usually counter‐productive. A Web site can be a great tool for an organization if you focus on why you're building it and what can make your site better than everyone else's.


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